Advertising agencies are always looking for new ways to attract customers and grow their business. With the rise of the internet, online advertising has become one of the most effective methods for gaining new clients. Platforms such as Google Ads can be a great way to reach potential customers, and Statusbrew Reports Lab offers more than 180 metrics to help you stay informed about your social media strategies. With a thorough analysis, you can analyze how your brand is doing on social media and customize your reports with the exportable widget. Attracting customers and turning new leads into customers is an art.
You should experiment with different approaches to get more customers, as the strategy that works for one customer may not be right for another. Partnering with non-competing companies and organizations that complement your business and whose target audiences are similar to yours is a great way to win new customers. Facebook ads are one of the best places to start when looking to get more agency clients. They are relatively cheap compared to other forms of advertising, and they offer a great deal of reach and targeting. For a complete guide on how to create a high-converting Facebook ad campaign, see our Complete Guide to Facebook Ads. Creating a paid course is another great way to get new customers.
You can promote special offers, inquiries, etc., and if you have an audience interested in learning about digital marketing and creating an email list, you can use this as an opportunity to reach out to them. Interacting with potential customers when and where they need it most is also key; when they are at the beginning of the buying cycle, they tend to seek education above anything else. As a marketing or advertising agency, you should also become your own customer. Take the time out of your schedule to do the same with your own business. This Peter Levitan blog has more than 800 posts dedicated to helping your marketing communications company grow. We reached out to six digital marketing agencies for their best pandemic-proof advice.
By the end of this post, you'll know how to attract ideal customers like honey bees. At least 80% of B2B buyers expect the same experience as B2C customers. Let's explore what it looks like in these examples. Be Media, a digital growth agency in Australia, offers a free 45-minute marketing audit call. These discovery calls are a gold mine.
CTO Shane Pollard recently did an analysis of a prospect's retargeting ads and the sequence of abandoned cart emails and discovered multiple bugs, one of which was a broken 404 page. He offered high-level suggestions and Be Media's personalized approach creates high engagement and excellent customer partnerships. Positioning your digital growth agency as an expert is also key. If Be Media can identify these money-making opportunities in a free 45-minute call, imagine what you can do with more resources. Search Station, a web design and digital marketing agency, updated its Google Sheets and Google Data Studio reports to DashThis.
The left shows a spreadsheet full of amazing numbers while the right effectively communicates their marketing results at a glance. You, as an agency owner, also benefit from these automated marketing reports. Differentiate yourself from the competition and sell more services in the future by easily automating all your marketing data in a single report. Get your 10 FREE dashboards on DashThis for 15 days. Referrals are also an effective way to get new customers. On average, customers see two new businesses a month and when asked about their biggest challenges, 60% of agencies chose finding new clients as their top priority.
When should you request referrals? Kevin Miller, CEO and Co-Founder of GR0 suggests the first two to three months of results as this is the stage where customers experience the ROI of working with you. Kristina Witmer, President of the Witmer Group focuses on establishing relationships with its supplier partners as they are a continuous source of references. Building relationships is key; something as simple as paying bills on time or taking the initiative and asking if projects are right for them can go a long way. Search engine optimization (SEO) and PPC ads are also powerful acquisition strategies. Turgeon and his team frequently update their web pages with high-intent keywords and publish weekly blog posts; in the past six months they saw a 192% year-on-year increase in organic traffic and 253% in organic conversions. Brogan Renshaw, Founder and Director of Firewire Digital counts referrals as his favorite marketing strategy; he thought his potential customers must be experiencing a similar problem so he wrote a practical guide which captured their attention and ended up becoming new leads. In conclusion, there are many ways for advertising agencies to get new clients; from partnering with non-competing companies whose target audiences are similar to yours, creating paid courses or automated reports that differentiate you from competitors or using SEO/PPC ads or referrals - there's something for everyone!.
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