Doing your research is the first step to finding the right branding agency. Reach out to your network, research online, and check rankings to find the best fit for your project. Be sure to be clear about your goals and objectives. Create a map for leadership team approval.
The best way to answer this question is to ask your audience and customers about your brand. If you haven't surveyed them yet, you can use a market research survey to get their opinion. If you don't have a customer database, SurveyMonkey Audience can help you find people in your target market. Branding agencies help companies strategically plan, create, and improve their brands.
With so many options and services available, it can be difficult to know where to start. A branding agency can take the guesswork out of the process and create a cohesive brand strategy for your company. But how do you choose the right one? Most branding agencies have worked in a broad range of industries. This includes specialized offerings such as in-depth brand research, a proven naming process, and the ability to bring clarity to a confusing brand architecture.
In addition to giving you more benefits for your marketing investment, a branding agency can be an invaluable partner long after your rebrand is complete. A branding agency can help organize the creation of powerful marketing campaigns designed to amplify competitive differentiation and consolidate positioning. Generally, brand name agencies don't offer services beyond branding such as those described in the next section. Look for an agency that will guide you through the entire process before launch and after delivery, research and analyze your industry and competitors, work with you to get messaging and design right, and help you implement brand identity across physical and digital media.
If you haven't developed your concept or made a sale yet, that should be your top priority before working with an agency. Choosing the right brand agency starts with understanding the needs your company seeks to address. Make sure they can show you examples of past work from start to finish. Aventive Studio is a wellness brand agency in Austin, TX that helps skin care and wellness businesses grow through branding, packaging designs, website designs, and strategies to increase sales.
The agency must recognize that you are creating a brand that represents your credit union and not Apple, Google, Tesla, Amazon or any other high-profile organization. Global agencies have more resources and knowledge when it comes to accounting for the risks and challenges faced by multinational brands. If you don't know where your brand ranks among your competition, consider a brand identity survey to shed some light on things. If the agency is focused on rebranding but you're building a brand from scratch, it's probably not an option for you.