It's no secret that getting clients for your marketing agency can be a challenge. But with the right strategies and tactics, you can increase your client list and grow your business. With a thorough analysis, you can analyze how your brand is doing on social media. With the exportable widget, you have the freedom to customize your reports by simply dragging and dropping.
Attracting customers and turning new leads into customers is an art. You should experiment with your approach to getting more customers because the strategy that helps you get the first customer may not be right for the 100th customer. You already have a process that works for your current customers. What would you say to a client if they asked you how to get more work? Use that same advice for your own business.
Follow your process with the same amount of thoroughness as you would with your customers. Below are some of the ways to make your agency name known and increase your client list. They say second place is the first loser, but in 1962, Avis begged not to agree. With their “We Try Harder” campaign, they said that by choosing number 2, you choose better customer service. Or else. However, this type of proposal is likely to move to the bottom of the stack, below those that are 100% customized to the customer's needs.
This is the type of proposition boutique agencies can make, with a more selective attitude and a team-oriented approach to winning new business. Research has shown that agencies generally end up on a client's shortlist by referral. A whopping 93% of marketing agencies rely on referrals to generate all their new business. In addition, 80% of customers will recommend you to another customer if you just ask for it. Therefore, when your relationship is established and you are especially happy with your performance, it may be time to ask if they know anyone who needs your services. You may have heard the advice to “start a blog” at one time or another.
But the biggest problem that agencies encounter when they start blogging is knowing what they want to focus on and how to start. Blogging is all about helping solve your customer's problems. It's all about identifying your weaknesses and creating content that fits your specific needs. In addition to publishing for a dedicated number of email subscribers (which can be achieved by generating email subscriptions through pop-ups, landing pages, and social contests), the primary purpose of blogs is to find each other through search. Check out an example of how we use blogs for SEO in Wishpond. For more tips on how to start blogging, see 6 types of content we use to grow a blog with 250,000 readers. Guest blogs are a great way to increase your brand's visibility and develop thought leadership in your space.
However, guest blogs are a long-term strategy where you won't see results overnight. There are several different ways to use LinkedIn to promote your agency. The first is to publish ads, the second is to publish consistently as you would on any social network, and the third is to participate in the conversation of relevant online communities. Here is an example of an open house event page from one of Wishpond's past events. Local small business networking events are a great way to meet more people and potentially get more client projects. Even if it's a talk or panel of experts, time is usually allocated before or after the event for informal networking. In the context of an advertising agency, you may want to create a piece of content such as an article about improvements that a company can make or the most controversial ads of the 20th century.
Then, a paragraph suggesting marketing and advertising options. The same type of focus can be done on video content and also through social media content. PR agency helps maintain brand reputation and positive company image in target market. Developing a strategic partnership with a non-competing agency helps you find new clients for your marketing agency. Statusbrew integration with Slack for agencies can get teams to collaborate on social posts and brand monitoring. If you're a new agency just starting out, the type of clients you'll be looking for, the scope of projects you're looking to complete, and the price of the offers you'll secure will likely be very different from that of a well-established agency. Getting more agency clients doesn't have to be a mystery; in fact, the path to finding more agency clients is actually relatively simple. The sheer number of incoming leads and leads available to a better-established agency will also differ dramatically from agencies just starting out. Well, marketing agencies work like a compass that places your brand in the right direction to be visible among the competition and deliver the right product value to your audience, generating revenue.
Traditional marketing agencies offer services such as public relations and advertising, brand management, print marketing, broadcast marketing on television or radio. For example, an SEO agency can help you manage your search engine optimization campaigns; where a web design agency can train your business with website design and development. For example, if you are an agency specializing in advertising partner with a content marketing or public relations agency.