Advertising agencies are companies that provide marketing and advertising services to customers. They specialize in creating, implementing, and evaluating the success of advertising campaigns. They can also monitor sales promotions and brand and marketing strategies. An advertising agency is like a tailor, crafting ads, planning how, when, and where they should be delivered, and delivering them to the customer.
Most advertising agencies don't depend on any one organization. Instead, they rely on years of experience and the results of marketing research when buying ads in traditional and digital media. Traditional media, such as billboards and print ads, still serve a purpose, but Matrix projects that 50 percent of U. S.
advertising money will be spent on digital media in the near future. To see a strong return on investment (ROI) in digital spending, advertising executives need to know how to use keywords to drive internet traffic and effectively leverage social media platforms. A company can hire an advertising agency for the long or short term to help it develop its business and brand. No matter the duration of the project, advertising agencies usually help on a contract basis. As part of their duties, agencies work with their current contracts and, at the same time, look for new contracts and clients. The world-famous advertising agency Ogilvy was founded in 1850 by Edmund Mather before becoming Ogilvy & Mather in 1964 after merging with a New York City agency that was founded in 1948 by David Ogilvy.
It's 170 years of history and experience on both sides of the Atlantic. In their simplest form, the best digital advertising agencies help businesses implement the marketing strategy they have developed. For example, the advertising agency will be the one running display ads, such as a brand's Facebook ads, according to the digital marketing agency's report.