As an advertising agency, you need to be proactive in order to win new clients. Referrals and word-of-mouth are great ways to get your name out there, but you should also invest time in SEO and social media management to increase your visibility. Partnerships with non-competing companies and organizations that complement your business can also be a great way to win new customers. When you have established a relationship with a client, don't be afraid to ask for referrals.
Research has shown that 93% of marketing agencies rely on referrals to generate all their new business, and 80% of customers will recommend you to another customer if you just ask for it. Creating content is also a great way to attract potential customers. You can write articles about improvements that a company can make or the most controversial ads of the 20th century, and include a paragraph suggesting marketing and advertising options. You can also create video content and social media content.
Blogging is another great way to reach potential customers. It's all about helping solve your customer's problems and identifying your weaknesses, so create content that fits your specific needs. You can also use email subscriptions, pop-ups, landing pages, and social contests to generate email subscriptions. Guest blogging is a great way to increase your brand's visibility and develop thought leadership in your space, but it's a long-term strategy where you won't see results overnight.
You can also use LinkedIn to promote your agency by publishing ads, publishing consistently, and participating in the conversation of relevant online communities. Hosting a conference or attending local small business networking events are also great ways to meet more people and potentially get more client projects. The number of incoming leads available to an established agency will differ dramatically from agencies just starting out. If you're a new agency just starting out, the type of clients you'll be looking for, the scope of projects you're looking to complete, and the price of the offers you'll secure will likely be very different from that of a well-established agency.