A branding agency is a firm that specializes in creating and launching brands, as well as rebranding. Their main purpose is to help create, develop, maintain and improve brands. They specialize in brand strategy, either by developing or updating brands. This includes creating a brand identity based on the company's values and strengths, designing a logo, and creating brand messaging and positioning.
Branding agencies also help companies create a unique voice for their brand, as well as develop a brand style guide. Social media should also be given special attention in the style guide. In essence, a branding agency focuses on creating, developing and updating your brand. This helps shape a clear identity, with the goal of helping your company stand out in an overcrowded market.
They also include ongoing brand management to ensure that your brand runs consistently and consistently across all touchpoints. Having the right brand for a company can help them gain a competitive advantage, define their brand for communication strategy, and even increase and expand.